Toyworld - Westfield Knox
Client
Toyworld
Builder
TJD Installations
Year
2023
Retail
🎂 ...................... Happy 50th Birthday to The Rubik’s Cube ................. 🎂
Probably like me this makes many of you feel a tiny bit old, but 2024 sees this iconic 3x3 grid turn 50 this year.
To celebrate this Kestrel Lane and TJD Installations were over the moon to be create this celebratory shopfront as part of the fit out for the new Toyworld store at Westfield Knox.
Just like the puzzle it all looks deceivingly simple, but it had us scratching our heads for many hours to create the perfectly balanced replica of this well loved classic.
Conceived as a mathematical tool by Hungarian sculptor and professor of architecture, Erno Rubik to help students understand three-dimensional movement, today parents and educators have gravitated toward the cube as a way to occupy kids outside the digital world and aid in development of dexterity and critical thinking skills.
Capturing the hearts of every generation since its inception, this iconic brand has influenced so many areas of pop culture from TV shows and music videos to t-shirts, keychains, inspiring architecture and an entire sub-genre of art.
We had a lot of fun on this project and are really in love with the final result.